Assoc. Prof. Dr. FİGEN YEŞİLADA
Faculty of Economics and Administrative Sciences
                      Office
                      
GE220
                        
                        
                      E-mail
                      
  fyesilada@ciu.edu.tr
                        
                    
                      Telephone number
                      +90 392 671 11 11
                        
                        
                      Extension
                      
2247
                        
                    
                      
                                                        Other information
                              
                                                
                        
                    CURRICULUM VITAE
Education
                        - Dokuz Eylül University Business Administration (PhD, 1999)
 - Dokuz Eylül University Business Administration (Master, 1995)
 - Dokuz Eylül University Business Administration (Undergraduate, 1992)
 
Publications
                        Articles published in other peer reviewed international journals
- The Impact of Perceived Physician Communication Skills on Revisit Intention: A Moderated Mediation Model - 2025
 - Cross‑cultural negotiation styles in Shandong province, China: the role of cultural and emotional intelligence - 2025
 - Impact of total quality management on patient revisit intention: the case of public hospitals in Addis Ababa, Ethiopia - 2025
 - The role of perceived telemedicine quality in enhancing patient satisfaction during the COVID-19 pandemic: The mediation of telemedicine satisfaction - 2024
 - Influence of perceived service quality on word-of-mouth: the mediating role of brand trust and student satisfaction - 2024
 - Revolutionizing Healthcare Finances: Navigating the Impact of Innovative Technologies on Medical Claims Cost Containment in the MENA Region. - 2024
 - Sohar Industrial Clusters: Navigating Policy Implementation Barriers. - 2023
 - The Moderating Role of Shopping Frequency on the Relationship Between Store Image and Satisfaction: Evidence from Cyprus - 2021
 
Books and books chapters published internationally
- Impact of Total Quality Management on Revisit Intention through the Mediating Role of Patient Satisfaction on Inpatients in Public Hospitals in Addis Ababa, Ethiopia - 2025
 - The Mediating Effect of Patient Trust on the Link between Relationship Marketing and Hospital Brand Image in Public Hospitals- Nigeria - 2025
 
Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)
- Diffusion of Cryptocurrency Among Arab Adopters: How Are Digital Technostress, Ethical Concerns, and Government Regulations Interconnected? - 2025
 - A Critical Assessment of Male HIV/AIDS Patients' Satisfaction With Antiretroviral Therapy and its Implications for Sustainable Development in Sub-Saharan Africa - 2025
 - A Moderated Mediation Analysis of Lebanon’s Food Consumers’ Green Purchasing Intentions: A Path Towards Sustainability - 2025
 - Enhancing pro-environmental behavior through green human resource management practices: evidence from Ethiopian private hospitals - 2025
 - Enhancing Corporate Sustainability through Total Quality Management:Evidence From Ethiopian Private hospitals - 2025
 - The role of eco-innovation and globalization towards carbon neutrality in the USA - 2021
 
Other Publications
- CAUSALITY RELATIONSHIP BETWEEN MARKET ATTRACTIVENESS AND ECONOMIC GROWTH CONSIDERING ECONOMIC INSTABILITY IN TURKEY - 2022
 
Thesis Supervision
                        Master Thesis Supervised
- THE EFFECT OF SOCIAL MEDIA ON BRAND REPUTATION IN SMARTPHONE MARKET IN AZERBAIJAN AND TURKEY: CASE STUDY OF IPHONE SMARTPHONES - 2023
 - Impact Of Digital Marketing On Online Purchase: Mediating Role Of Customer Relationship Management - 2023
 - Evaluation Of Patients’ Satisfaction With Health Care Quality And The Relationship Between Service Quality Dimensions - 2023
 - Assessment Of Knowledge And Perceptions About Telemedicine Among Health Professionals In Montserrado County, Liberia - 2023
 - Factors Contributing To The Health Service Improvement And Patient Satisfaction In Galkacyo Medical Center And Modern Hospitals (Mudug. Region Somalia)”, Graduate Institute, Cyprus International University - 2023
 - Analysing Impacts Of Covid-19 Pandemic On Financial Industry In Zimbabwe - 2023
 - The Impact Of Healthcare Service Quality On Patient Satisfaction. The Case Of The Emergency Units Of The Public Hospitals In North Cyprus - 2023
 - An Assessment Of The Effectiveness Of Automated Teller Machines (Atms) On Service Quality And Customer Satisfaction. Case Study: Sierra Leone - 2023
 - “Patients’ Perception of Healthcare Quality, Satisfaction and Behavioral Intention: An Empirical Study In Mogadishu, Somalia.” - 2022
 - The Effects of Digital Marketing On Organizations Financial Performance - 2022
 - The Use of Healthcare Technology In Improving Patient Satisfaction In The Republic Democratic of Congo During The Covid-19 Pandemic - 2022
 - Patient Satisfaction, Service Quality And Patient Loyalty In Private Hospitals In Northern Cyprus - 2022
 - The Impact Of Perceived Quality, Perceived Value And Perceived Price On Customer Loyalty: Mediating Role Of Customer Satisfaction - 2022
 - The impacts of digital marketing on small and medium businesses: a case study of Lefkosa, North Cyprus - 2022
 - Patient Satisfaction, Service Quality And Patient Loyalty In Private Hospitals In Northern Cyprus - 2022
 - Understanding the Effects of Sales Promotion on Customer Loyalty - 2022
 - The Impact Electronic Word-Of-Mouth On Purchase Intention - 2022
 - Digital Marketing And Its Effect On Small And Medium Businesses: Evidence Of Small And Medium Businesses In The Turkish Republic Of Northern Cyprus - 2022
 - Mediator Effect Of Customer Commitment On The Relationship Between Perceived Service Quality And Customer Citizenship Behavior: The Case Of Nigerian Banking Industry - 2022
 - The Influence Of Service Quality On Patient Satisfaction In Nigerian Private Hospitals; A Moderating Role Of Perceived Value: A Case Study Of Private Hospitals In Imo State, Nigeria - 2022
 - Exploring The Macro Environment Forces And Their Influence On Companies: A Case Study In Sudan - 2022
 - Women’s Healthcare And Treatment Quality Perceptions During Ante Natal And Delivery: A Case Study Of Public Hospitals In Delta State Nigeria - 2022
 - Customer Relationship Management, Patient Satisfaction, And Patient Loyalty In Cyprus Crown IVF - 2022
 - Understanding the Effects of Sales Promotion on Customer Loyalty - 2022
 
Projects
                        - Economic Interdependence Market Research Grant Program (2010), UNDP
 - Cyprus Civil Society Strengthening Program (2007-2008), UNDP.
 - “Aegean Economic Development Foundation (EGEV), Aegean Regional Development Plan”, İzmir.
 - “Aegean Young Businessman Association (EGİAD) International Promotion Project”, İzmir.
 - “İŞKOBİRLİK Shopping Mall Market Research Project”, İzmir.
 - “ATAKALP Hospital Marketing and Public Relations Project”, İzmir.
 - “Aegean Free Trade Zone, Space Camp Market Research Project”, İzmir.
 - Report on Market Characteristics of İzmir Province and Proposed Activities in Site Area, BİMER, İzmir
 - “Report on Drinking Water Market in Turkey and Population of İzmir – Antalya Coastal Line”, BİMER, İzmir.
 - World Bank – İGEME; Consultancy Program for Agricultural SMEs
 
Awards
                        - 2008 Muhan Soysal Business Conference, 2nd Best Paper Award (2008)
 
Research Areas
                        - Pazarlama
 - Strategic Management
 - International Marketing
 
Administrative Duties
                        - Professional Doctorate of Business Administration, Coordinator (2024-ONGOING)
 - Professional Doctorate in Health Care Management, Coordinator (2024-ONGOING)