Assoc. Prof. Dr. AHMAD ALJARAH

Articles published in peer reviewed international journals (SCI,SSCI,Arts and Humanities)

• Managerial green leadership behavior and its impact on employee environmental citizenship behavior: the mediating role of green intellectual capital in the hospitality sector. - 2025
• In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement - 2025
• Isolation marketing: social isolation and virtual gift donation intention - 2025
• Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance - 2025
• The nexus between green influencers and green customer citizenship behavior: do environmental self-identity and dynamic norms matter? - 2025
• Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust - 2024
• Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing - 2024
• The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach - 2024
• The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter - 2024
• Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity - 2024
• Make me happy, make it credible–the effect of CSR message framing on online brand engagement - 2024
• Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense - 2023
• The attribution effects of CSR motivations on brand advocacy: psychological distance matters! - 2022
• Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing - 2022

Articles published in other peer reviewed international journals

• The era of Instagram expansion: Matching social media marketing activities and brand loyalty through customer relationship quality - 2023
• Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement - 2022
• Environmental marketing strategy and customer citizenship behavior: an investigation in a cafe setting - 2022